1. Information We Collect

We may collect and process the following categories of personal data:

Usage Data

Information about how you use the Site, such as pages viewed, time spent on pages, referral source, device information, browser type, and approximate location.

Account & Customer Data

• Information you provide when you create an account
• Information used to fulfil orders (e.g., name, email, phone number, billing/delivery address)
• Information you provide if you subscribe to marketing

Order & Transaction Data

Details relating to purchases you make, including products purchased, order value, delivery method, and payment status. Payments are processed securely by third parties and we do not store full card details.

Customer Support Data

Information you provide when you contact us (e.g., message content and any images/videos you send for fault reporting).

2. Cookies

We use cookies and similar technologies to help the Site work properly, improve performance, understand how the Site is used, and (where consent is provided) support marketing.

For more details, please see our Cookie Policy.

3. How We Use Your Information

• Process, fulfil, and deliver your orders
• Communicate with you about orders, returns, refunds, and enquiries
• Provide customer support and troubleshoot issues
• Send marketing messages (only where you have consented)
• Improve our Site, services, and customer experience
• Prevent fraud and protect our business and customers
• Comply with legal and regulatory obligations

4. Payment Information

Payments on our Site may be processed by third-party providers, such as:

• Mollie B.V. (payment services)
• Klarna Bank AB (publ) (Pay Now / Pay Later, where available)
• WorldPay (Payment Services)

We do not store or have access to your full payment card details. When using Klarna, certain personal data (such as contact and order information) will be shared with Klarna so they can provide their services and perform checks where required.

5. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share your information with trusted third parties where necessary to provide our services, including:

• Payment providers (e.g., Mollie, Klarna)
• Delivery and logistics partners (e.g., Royal Mail and courier services)
• IT and website providers (hosting, security, analytics, email/marketing tools)
• Professional advisers (e.g., legal/accounting) where required

We may also disclose information if required by law, to respond to legal requests, or to protect our rights, customers, and business.

6. Data Security

We use appropriate technical and organisational measures to protect personal data. However, no method of transmission over the internet is completely secure.

7. Data Retention

We keep personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements.

8. Your Rights (UK GDPR)

Under the UK GDPR, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (in certain circumstances)
• Object to or restrict processing (in certain circumstances)
• Withdraw consent (where processing is based on consent, such as marketing)

To exercise any of these rights, contact us using the details below.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies separately.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Cheap Eliquid
Email: support@cheapeliquid.co.uk
Address: Unit 1 Hammond Court, Hammond Avenue, Stockport, United Kingdom, SK4 1PQ